Test, Optimize and Win Back Customers with A/B Experiments
With A/B experiments, you can test different versions of your cancellation flows to determine which ones are the most effective at reducing churn.
Multi-Variant Support
- Test A/B or multiple flow variations to compare performance
- Control how much traffic each version receives.
- See which flow drives the highest retention and engagement.
Automatic Experiment Scheduling
- Set exact start and end times for each A/B test to run them exactly when you need them.
- Let tests run automatically without manual monitoring.
- Focus on analyzing results while the system handles timing.
Pause Experiments Anytime
- Stop any experiment instantly whenever needed.
- The flow automatically reverts to the base version.
- Gives you flexibility to adjust or refine experiments on the fly.
Actionable Insights for Each Experiment
- Access detailed analytics for every experiment variant.
- Track performance and impact on customer retention.
- Choose the best option for each segment using real-time data.
A/B Experiments FAQs
Have questions? We’re here to help.
What can I run A/B tests on in Churn Solution?
You can A/B test retention offers, entire cancellation flows, or even
specific wording within the flow to determine the most effective approach
for reducing churn.
How many offers or flows can I test at once?
There’s no limit to the number of variants you can test. However, we
recommend testing up to 3 variants for optimal clarity and actionable
insights.
Can I stop the A/B test at any time?
Yes, you can pause or stop the A/B test at any time. When you do, you’ll
need to select the winning flow, and all other variants will be
unpublished.
If I make changes to a running experiment, what happens?
If you make changes to a running experiment, we will continue with the
current setup, but a new version of the experiment will be created. This
ensures you can track accurate insights with the updated version.
Subscription Growth Resources
Check out our blogs and guides to improve retention and keep customers satisfied
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